The products that Sarantis distributes to the market in order to cover the daily needs of a consumer base of 400 million people in the wider area of Eastern and Southeastern Europe constitute its driving force. More specifically, the company maintains a significant portfolio of own and distributed consumer products, which could be classified into three product categories that serve the Group's development:

  • the Fragrances & Cosmetics
  • the Household Products
  • the products that belong to the category Other Sales
The Fragrances & Cosmetics and the Household Products constitute the basic growth pillars of Sarantis Group, while the majority of these categories is made up of own brands that are produced in the Group's modern facilities in Greece and Poland. What is more, part of the company's strategy is the further enhancement of the group's own brand portfolio and the further increase of their leading market shares. In addition, the company maintains a major portfolio with consumer products from leading companies internationally via agreements of exclusive distribution. The category of Other Sales includes the sub categories of Health & Care Products and Selective Products as well as products of the company K. Theodoridis S.A. (car accessories) that the Group represents and distributes. Furthermore, the Group has a joint venture with Estee Lauder Hellas for the distribution of Estee Lauder products in Greece, Romania, Bulgaria and Moldavia.

Fragrances & Cosmetics

The Fragrances & Cosmetics business unit is one of the two organic growth drivers of Sarantis Group, while at least 20 brands in its portfolio are own brands. The Fragrances & Cosmetics business unit is of high strategic importance for the management, whose ultimate goal is to further increase the participation of own brands in the total Fragrances & Cosmetics portfolio. Sarantis' products meet customers' needs and set the market trends and developments. Sarantis' brands, such as STR8, C-THRU, BU, CARROREN and ORZENE record leading market shares as they score high in customers' preferences.



Household Products

Sarantis Household Products constitute a continuously developing product category for the Group. During the recent years, the Household Products of the Sarantis Group are persistently the first choice amongst both Greek and foreign consumers. This is why the household product sector is considered as one of the most important for the Group's strategic development, ranking in second position in terms of its contribution to total turnover during 2008.

Particular reference should be made to the portfolio of products that constitute the household sector which mainly comprises of own-products and includes the brands SANITAS, CAMEL, AFROSO, TEZA, FINO etc. It is noted that the reinforcement of the income contribution from own Household Products is in line with the management's new strategy. The fact that the Household Products are ranked first in their categories both in Greece and in foreign markets, thus constituting one of the main inputs for the Group's income, is quite important.



Other Sales

The category of Other Sales includes the sub categories of Health & Care Products and Selective Products as well as products of the company K. Theodoridis S.A. (car accessories).
The Group's Health & Care products sector operates in the pharmaceutical domain and, more specifically in the O.T.C. branch, representing and distributing leading brands of vitamins, food supplements, testing kits and cosmetics for pharmacies. The group holds a leading position in the Health & Care products sector, as it is situated among the major suppliers of pharmacies, offering a wide selection of high quality products, such as LANES vitamins and food supplements, ORTIS natural food supplements, CLEARBLUE pregnancy and ovulation tests for home use, OENOBIOL food supplements, KORFF cosmetics, ORIGINS products, OCEAN VITAL thalasso therapy products and PERLIER natural cosmetics among others. It is also responsible for distributing 3M products in the pharmaceutical domain.
Moreover, in the Selective Products sector, the company retains a dynamic presence in the area of luxury cosmetics through exclusive collaborations with important brands of the cosmetics sector globally, such as Prada, Juvena, Roberto Cavalli, Nina Ricci, Cartier etc. In particular, the Group represents more than 30 top-ranking trademarks of the cosmetics domain, that satisfy the consumers’ needs and desires for beauty and care, offering a large variety of specialized products.
Furthermore, through K. Theodoridis S.A., the Group represents and distributes a wide selection of car accessories designed to cover the consumers' needs. More specifically, the Group represents more than 10 leading trademarks within the domain of car care products, designed to cover customers' needs and desires for protection, care, security and internal and external car decoration.