26-10-2007
this year…the whole sky will be full of stars

This Christmas Sarantis Group continues its charity work for the second successive year allowing as many children, suffering from severe diseases, as possible to see their wishes come true. This action called 'Every Star is a Wish', which was a booming success last year, is an initiative in collaboration with the Charity Organisation 'MAKE A WISH' and reflects the Group’s social image and its responsible attitude towards the society.

Particularly, from 20 November until 31 December 2007, the favourite perfumes BU, C-THRU, STR8, ANTONIO BANDERAS and ADIDAS, create their own 'love chain' and invite consumers once again to support the valuable work of the Charity Organisation 'MAKE A WISH' by turning every purchase of the festive packages of the above perfumes into a star that helps a wish come true.

For the purposes of the action 'Every Star is a Wish' there will be special Christmas trees, the Christmas Wish Trees, which will be placed in 15 selected HONDOS CENTER stores and shall be decorated with stars. Every star shall account for a wish. All participants shall fill in the decorative stars they receive from the staff in order to share their wishes with the children from 'MAKE A WISH'.

The Sarantis Group continues last year's initiative and aims at offering a chance to smile to those children, who need a smile the most. But above all, by means of its commitment to actions that help create a better social reality, the Group aims at evoking the sensitivity in people in regard to issues of social responsibility. Sarantis Group invites people to share the power of a wish and to participate in this effort, making it a collective action. Including Corporate Social Responsibility in business reveals the human face of the Group.