10 years after the initial launch, STR8 enters a new era...
Today every man's needs are becoming more and more demanding. Life is full of challenges and experiences and STR8 becomes the ally that gives you the freedom and flexibility you look for through two different lines:
The updated
Fragrance Line and the new dynamic performance line –
STR8 POWER PRO
STR8: The Fragrance Line
The already successful metallic packaging of STR8 is moving one step further. STR8 new series are inspired by the latest car industry trends that give particular attention to the line aspect. The packaging is refined and tension is added to the design, which is now becoming more dynamic, emotional and expressive.
Men's favorite brand is now 'transforming' from a car plate into a car...
Depending on your style and character, choose one of the seven 'vivid' fragrances that will follow you in everything you do:
ORIGINAL: For the man who is control, authentic & full of confidence
OXYGEN: For the man who considers his fragrance as necessary as Oxygen for his life
ADVENTURE: For the man who does not have to look out for adventure, since STR8 offers the experience
INTENSE: The signature fragrance of a man one cannot forget
MOTION: A fresh everyday fragrance that fit everyday man’s casualty
BLADE: For the man who is mysterious, masculine & decisive
RACING: A fragrance with undisputable dynamism for the untamed man
You can find your favourite fragrances in:
EDT 100ml / 50ml, ASL 100ml / 50ml, Deodorant Body Sprays 150ml, Deodorant Roll-ons 50ml, Shower Gels 250ml
STR8 to Action with STR8 Power Pro
When experiences become more intense, STR8 is your ally. For the men who urge for life & extreme moments, STR8 offers a complete new line with advanced product formulas in
Deodorants & Shower Gels.
POWER PRO Anti-perspirant Deodorants, with the
Multi-Step Control System formula, activate all anti-perspiration body devices with just one application! STR8’s new formula acts in 4 different levels:
- Anti-perspirant
- Anti-odour
- Non-whitening
- with active ingredients
STR8 offers you 4 different proposals, each one especially designed for your different needs:
OCEAN WAVE: It specially fits everyday body needs. The presence of Frescolat provides pleasant freshness and cooling effect on the skin, which lasts throughout the most demanding days
SENSI+: The ideal alternative for men with sensitive skin. The presence of Aloe Vera protects and soothes the sensitive skin
ENERGY BOOST: Designed for everyday 'unexpected' moments. The presence of Ginseng, rich in minerals and vitamins, offers tonification & stimulation
STEALTH: a variant with high anti-whitening protection, that stays completely undetected
NEW SPEED: Developed for the extreme moments. Enriched with zinc actives to reinforce its protection against perspiration, is especially designed for vigorous & powerful men.
STR8 AP DEOs are available in 3 different formats:
AP Deo sprays 150ml, AP Deo roll-ons 50ml & AP Deo sticks 50ml.
POWER PRO Shower Gels are especially designed for young, extroverted and dynamic men who yearn for stimulating emotions! Try out one of the four variants:
AQUA BREEZE: Sparkling freshness for men that do not lose a moment! The brand's Hair & Body product will revive your Hair & your Body through the active ingredients of Pro-Vitamins
LIME PEAK: The natural & fizzy freshness of lime extracts explode through the green beads of STR8 Power Pro Lime Peak Shower Gel
ADRENALINE CRASH: The absolute fusion of Ginseng gives energy and stimulates body & mind. Designed for outgoing, active men who live in tense!
NEW SPEED: The active minerals' complex is designed to revive the body after intense experiences.
STR8 to Action!
When experiences arise, STR8 is your way...
Watch the TV Commercial
Watch the new TV Commercial
