Living in the world of choices

B.U., the brand of individuality, excitement and self-expression, enters a new 'era' by introducing a fresh fragrance range, espeacially through its latest launch: BU Rockmantic!

Its metallic packaging combined with rose, which interweaved with the lace, address your Rock attitude and tempt you to reveal the Romantic part of yourself.

Faithful to its spirit of confidence, the new B.U. range empowers every girl with the sense of freedom and multiplicity according to her mood and desires, embraces the enthusiasm for life and offers the adequate energy boost and all vividness needed.

The unconventional packaging in combination with the vivid colors and impressive designs make B.U. irresistible! This youthful and trendy image blends harmoniously with the light and fresh fragrances which entitles B.U. as the choice of every modern girl.

The new BU line comes in 6 unique perfume compositions, presenting different olfactive directions and satisfying every mood for every modern girl who likes to make the difference:

Rockmantic:A juicy fresh fragrance that successfully combines your romantic and rock shelf, making your irresistible
Star:A fruity-floral fragrance that conveys pureness and freshness.
Fantasy:A sparkling fruity gustative fragrance that awakens the senses.
Wild:a floral muguet combination that empowers you to stay Wild!
Trendy:A modern woody musk scent that induces ultimate experiences.
Heartbeat:An oriental-vanillic fruity fragrance that evokes warmth and sensuality.
Blossom:A warm floral, woody-musk fragrance that signals vitality and femininity.

The new fragrances are available in size of 50 ml together with new Deodorant Body Sprays of 150 ml and Natural Sprays 75ml.

100% FRESH the new B.U. is the brand that respects a girl's distinctive personality, as 'Be yourself' is her motto and B.U. is her secret!

Watch the TV commercial

B.u.